#352 - Building a Profitable Timeless Brand: 20 Years, 8 Figures, 100% Bootstrapped with Parker Thatch

Ariel Vaisbort, Influencer Coordinator at OLIPOP, has plenty of firsthand knowledge on using influencers to grow a brand. In this episode of DTC POD, Ariel explains the best ways to collaborate with influencers and how influencers can pitch their services to a brand.

Colton Macaulay jumped on the TikTok bandwagon in 2018 and has since grown his audience to 10 Million+ fans. Today, he creates content for a number of brand partnerships—but it’s always the act of creating that comes first, and the monetary side second.

The concept for NooWave was brewing in Greg Frontiero’s head for six years before he was inspired to launch his nootropic coffee brand. 100% bootstrapped, Greg has succeeded by going into constant learning mode and learning from DTC founders who are several years ahead of him.

In this episode, CEO Sean Frank explains how Ridge purchased his boutique agency in order to jumpstart its growth. By diversifying in ad strategies and prioritizing content creation, their team is now poised to exceed 80 employees by the end of 2022.

Starday Foods may produce CPG products, but at heart, it’s an exciting new parent company platform that thrives off of a powerful data engine. After exposing gaps and interest in the F&B market, Starday is stepping up to fill those needs. Co-Founder Caroline McCarthy has lent her impressive background in tech to the endeavor, with acclaimed Michelin-starred chef Lena Kwak at her side as co-founder.

DTC cookware brand Made In was launched in 2017 as a resource for premium kitchen tools at a fraction of the price. In 2020, while most of the world shut down, their business grew by an astonishing 7x.

Brands are undervaluing one of the best organic channels out there: community. A community can act as the nucleus of your brand because it holds the instructions for your growth.

Co-Founder and Head of Product Matt Lanter joined us on DTC POD to explain how OpenStore works, and what inspired them to build it.

Olive oil is a saturated market, but Andrew Benin heard a siren song calling him to start his own CPG brand. An alum of DTC brands like Warby Parker and Magic Spoon, Andrew struck gold when he did two things: put the olive oil into a squeeze bottle, and decided to target middle America versus going boutique.

Raphael Paulin-Daigle was playing in the CRO space 6+ years ago, before it had even taken root in the headspace of most ecommerce brands. As the CEO of SplitBase, today Raphael is an advocate for a far more nuanced version of optimization.

When Michael Martocci dropped out of college, he had a new direction: entrepreneurship. Obsessed with learning and building things, Michael founded SwagUp in 2017, which has since grown to dominate the market for corporate and promotional swag.

It turns out that most traditional vitamins aren’t all that nourishing. Sara Cullen used her own health issues as a diving board to rethink the vitamin category entirely.

When makeup legend Bobbi Brown’s contract at her original company was up, she wasn’t ready to retire. Instead, she followed her clean beauty passion to bootstrap the DTC brand Jones Road Beauty.

Jarod Steffes co-founded Muddy Bites while he was a college student studying business management at Iowa State University. The irresistible snack is a treat that looks like the bottom of a sundae cone, and was a runaway success when they ran a crowdfunding campaign through Kickstarter in 2019.

A conversion rate is the percentage of people who take action using your website. This can be a form submission, purchase, or anything else.

Daniel Snow was studying to become a dentist when his college experience took an unexpected turn: he became an entrepreneur making millions in revenue before graduating.

Branding can take a lot of time and effort, but the payoff is huge. Designing your brand to match the current market trends, keeping up with what people are saying about your brand, and keeping an eye on your customers will help you increase your brand performance.

New brands are always popping out of the woodwork. But Chris Meade took a different approach when he founded CROSSNET, which created an entirely new sport

Your company’s customer service, support, and experience are important indicators of your brand’s success.

In today’s episode of DTC Finds, we’re looking at a Twitter thread by David Rekuc, discussing discounting

Want to see even better results from your Facebook ads? Reza Khadjavi from Motion shows you what to look for to find winning ads and maximize ROAS

If you're struggling to build your brand accounts on Instagram and TikTok, listen to Kendall Dickieson to create strong content that drives results!

Need help figuring out when and how to discount for Black Friday Cyber Monday? Here's a play-by-play strategy to copy.

As eCommerce continues to grow, learn how the discovery phase of shopping has changed and what the future of DTC looks like.