CPG

Consumer packaged goods brands.

#298 - Moe Hayek, Limitless - Hitting 7 Figures With Tiktok Shop

Moe Hayek is an entrepreneur and multi-brand owner, and current operating partner at the Limitless pill. His expertise is in operations, growth, scaling viral content, tiktok shop, and brand strategy around leveraging emerging trends and market tailwinds.

#288 - How Bawi Went From College Dorm to Nationally Distributed Beverage Disruptor

Victor Guardiola and Jordan Hicks are the co-founders of Bawi. With a passion for entrepreneurship, they turned their vision of creating ready-to-drink agua frescas into a reality. From testing their products at farmers markets to securing distribution in over 600 stores nationally, Victor and Jordan continue to grow their brand and bring refreshing beverages to consumers nationwide.

#277: Bear Balanced - From Space-X To Supplements

Dylan Menter is the founder and CEO of Bear Balanced, creators of the world's first Creatine Gummy. Prior to starting Bear Balanced, he built rockets at SpaceX, before his CPG side-hustle really started to blast off.

#272: Scout Brisson, CEO De Soi: Building Brand With Katy Perry & Taking Non-Alc Mainstream

Scout Brisson is the CEO of De Soi, a non-alcoholic sparkling aperitif brand co-founded by Katy Perry and Morgan McLachlan. With a technical education from MIT, Scout also brings prior experience from working in consumer packaged goods, starting her own functional food and beverage brand, and working in venture and consulting at McKinsey.

#259 - Julia Perez, OWYN: How The Best in CPG Grow OmniChannel

Julia Perez is CMO of OWYN, a plant-based nutrition company that specializes in top-eight allergy-free ready-to-drink protein shakes available online and at major retailers including Whole Foods, Target, Walmart, Publix, Kroger and more. Julia got her start as a Red Bull girl in college, before working at a boutique digital agency and joining Core Water as their first digital hire. After a successful exit from Core Water, she consulted for other food and beverage brands before eventually joining OWYN. Julia is an expert in field marketing, promotional marketing, working with influencers, and creating brand alignment between CPG products & consumers.

#239 - Carter Jensen, General Mills: How The CPG Titan Takes It’s Brands DTC

Carter Jensen is the Senior Manager of Global Commerce (DTC) at General Mills, the multi-national CPG conglomerate with over $18 Billion of revenue per year, featuring household brands including Nature Valley, Yoplait, Pillsbury, Haagen-Dazs, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Nesquik, Chex, just to name a few.

#234 - Matt Czarnecki, Verb: Taking A CPG Energy Bar From Dorm To Scale

Matt Czarnecki is the Co-Founder & CEO of Verb Energy, a company that makes healthy and delicious energy products for every day. While still in undergrad at Yale, Matt started verb with two classmates when looking for an alternative energy source to overpriced coffee and granola. Since launching in spring 2016 they have gone on to build one of the fastest growing products in the energy bar market, and raise millions of dollars from top VCs.

#231 - Vasa Martinez: Product Positioning & Brand Building 101

Vasa is the founder & CEO of Perfy, a low sugar soda, and Growthbuster, a remote marketing agency that leverages story and creative to help food and beverage brands grow.

#218 - Mark Samuel, IWON Organics: Scaling Your CPG Brand to 5000+ Retailers

Mark Samuel is the founder & CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice. IWON's healthy snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods, Vitamin Shoppe, Safeway, Ralphs, Brookshire’s, and online at iwonorganics.com, Amazon and Thrive Market.

#216 - Sofia Laurell & Carolyn Batyske, Tiny Organics: Building A Venture Scale Supply Chain

Tiny Organics Co-Founders Sofia Laurell (Co-CEO) and Carolyn O'Hare Batyske (President & COO) have raised over $13 million in venture funding to bring healthy and organic food options to children.

#212 - Cherene Aubert: A Look Inside Bobbie’s Rocketship Growth

Cherene Aubert is the Director of Growth at Bobbie, the first European style organic infant formula that meets FDA standards. Bobbie has raised over $50M to take the soon to be 100B+ formula market by storm.

#209 - Jeff Nobbs: Zero Acre - $37 MILLION to Reinvent Cooking Oil

Zero Acre Farms is creating a new category of healthy oils and fats, made by fermentation. Zero Acre is on a mission to reduce the consumption of vegetable oil which has been linked to significant health risks and has an environmentally destructive production process.

#207 - Darian Khosravi: Kosmos Q - From Broke to $50M

Darian Khosravi is the founder of Kosmo’s Q, a BBQ company that makes award-winning BBQ rubs and sauces. Khosravi founded Kosmo’s Q in 2009 with just $500. Today Kosmo’s Q has 170K customers worldwide, a 5x BBQ champion winner, and is a beloved BBQ brand.

#205 - Kasey Stewart: Suckerz - How This Brand Powered Launch With 300 Million Organic Views

Kasey Stewart is the co-founder and CEO of Suckerz, a better-for-you lollipop. Before starting his own CPG company, Stewart spent many years working on the agency side at companies like SapientRazorFish where he led creative direction.

#202 - Nishant Samantray: Building Arrae Into an 8 Figure Brand, FAST

Nishant Samantray is the Co-Founder of Arrae, the creator-led and clinically proven holistic supplement brand.

#201 - Jonah Reider, Founder PZAZ: Shaking Up The Energy Industry

Jonah Reider is the founder and CEO of Pzaz, an energy mist spray.

#199 - Mélanie Masarin, CEO Ghia: Glossier & Dig Inn Creative Exec Builds Hottest Booze-Free Bev Brand

Mélanie Masarin is the co-founder & CEO of Ghia, the acclaimed non-alcoholic apértif beverage. Prior to starting Ghia, she served as Glossier’s Head of Retail & Offline Experiences, where she led experiential strategy and brought life to physical showrooms, permanent spaces, and pop-ups. Before Glossier, she served as Creative Director and Head of Brand & Marketing at Dig Inn.

#197 - Kevin Wong, Lunar: Breaking into Big Box Retailers With hard Seltzer CPG

Kevin Wong is the cofounder of Lunar, an award-winner hard seltzer brand inspired by Asian flavors. But Kevin’s path to becoming the founder of an alcohol brand wasn’t linear. Kevin studied computer science at University of Virginia

#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal

Terry Lee is the cofounder of Rosaluna, an all-natural mezcal thats made in Oaxaca, Mexico. It has quickly grown into the mezcal of choice for Soho House, Carbone, and several world famous restaurants.

#193 - Zachary Abbot, Zbiotics: Building The First Genetically Engineered CPG Product

Zach Abbott is the CEO and cofounder of ZBiotics, the world’s first genetically engineered probiotic for consumer. ZBiotics first product is engineered to break down acid aldehyde, which is the toxic metabolic byproduct of drinking alcohol, that causes hangovers. Zach has a PhD in Microbiology & Immunology from the University of Michigan. Prior to founding ZBiotics in 2016, Zach worked at Biorasi ( a global clinical research organization) where he designed clinical trials for big pharmaceutical companies.

#190 - Paul Voge, Aura Bora: Sparkling Water. Shark Tank, & Bootstrapping Retail to 5k+ Stores

Paul Voge speaks with Blaine & Ramon about how creating DIY flavors with his soda stream led to a full-fledge sparkling water business. Paul discusses the challenges of building a CPG brand, being on Sharktank during the height of COVID, Aura Bora’s path into retail stores, why he prefers retail over DTC orders, and more.

[DTC POD Ep. 173] - Greg Frontiero: How Noowave Nailed a Bootstrapped CPG Launch

The concept for NooWave was brewing in Greg Frontiero’s head for six years before he was inspired to launch his nootropic coffee brand. 100% bootstrapped, Greg has succeeded by going into constant learning mode and learning from DTC founders who are several years ahead of him.

[DTC POD Ep. 171] - Caroline McCarthy: How To Build a Multi-Brand CPG Conglomerate

Starday Foods may produce CPG products, but at heart, it’s an exciting new parent company platform that thrives off of a powerful data engine. After exposing gaps and interest in the F&B market, Starday is stepping up to fill those needs. Co-Founder Caroline McCarthy has lent her impressive background in tech to the endeavor, with acclaimed Michelin-starred chef Lena Kwak at her side as co-founder.

CPG