EPISODE SUMMARY

Branding can take a lot of time and effort, but the payoff is huge. Designing your brand to match the current market trends, keeping up with what people are saying about your brand, and keeping an eye on your customers will help you increase your brand performance. Branding is the foundation of any company’s success. A strong brand will always be able to make the best impression on its customers and give them the best experience possible. The key to building a strong brand is getting clear, staying consistent, and looking into other people. Join the conversation with Bailee Cooper as she shares her experience and branding strategies across different avenues from landing to social pages to provide you with practical tools to brand or rebrand your business for success. Bailee is a senior brand strategist at Sharma Brands, a firm specializing in building brands for the modern era.  Tune in!

EPISODE NOTES

During this episode, you will learn about;

[00:16] What’s in for you in today’s episode

[01:43] Bailee’s career background information

[03:57] What is branding and the areas of business it affects

[07:28] The importance of brand guide during the branding process

[09:49] Branding your brand in a way that resonates with people

[12:16] Validating your branding through social channels

[14:01] Promoting your brand in Tik Tok when branding

[16:01] Commercial Break

[17:04] The secrets to a high performing landing page

[21:21] Bailee’s strategy for optimizing their landing page

[22:29] The elements of building a strong brand identity

[24:27] Brands that keep Bailee motivated in her course

[28:30] Takeaways from the guest

[29:38] What next for Sharma brands and how to connect with Bailee

Contributors:

Bailee Cooper - Sharma Brands

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