#196 - Terry Lee, Rosaluna: Building The Best Brands in DTC - From MeUndies to Mezcal
EPISODE SUMMARY
Terry Lee is the cofounder of Rosaluna, an all-natural mezcal thats made in Oaxaca, Mexico. It has quickly grown into the mezcal of choice for Soho House, Carbone, and several world famous restaurants. Terry has been in the consumer space for over 10 years. He started his career out at Johnson & Johnson and later became COO of MeUndies (underwear brand) where he helped grow the brand from $5M to $50M in 3 years. In 2017, Terry teamed up with his best friend Nate Brown, a prolific creative director known for his work with Jay-Z, Drake, Beyonce, & Kanye West's DONDA collective, to start Rosaluna.
EPISODE NOTES
Terry Lee stopped by the DTC POD studio to talk to Blaine & Ramon about building Rosaluna and specifically how he’s established Rosaluna’s culture and values (ex: moving with intention versus just moving fast). Terry also discusses visiting Oaxaca, Mexico, learning about how mezcal is made, and meeting the multi-generational family of farmers who make it.
EPISODE HIGHLIGHTS
2:41 - 6:21 Terry’s background
8:42 - 19:13 Working at MeUndies
19:47 - 25:33 Building a team culture & values
25:34 - 34:56 Why build fast and break things is the opposite of Rosaluna’s culture
36:40 - 44:13 Hiring and finding talent
45:42 - 1:06:18 Building Rosaluna
1:07:10 - 1:14:25 Future plans for Rosaluna
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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