Episode Summary
Carter Jensen is the Senior Manager of Global Commerce (DTC) at General Mills, the multi-national CPG conglomerate with over $18 Billion of revenue per year, featuring household brands including Nature Valley, Yoplait, Pillsbury, Haagen-Dazs, Cheerios, Cinnamon Toast Crunch, Lucky Charms, Nesquik, Chex, just to name a few.
Episode Notes
On this episode of DTC Pod, Carter joins Blaine to discuss how General Mills is starting to compete in the DTC arena and launch DTC channels for their brand portfolio. They discuss the learnings about what performs well, which brands to prioritize, how they think about building tech stacks, how DTC plays into the bigger strategy, how to think about positioning yourself as a new brands, fighting for retail shelf space, finding scale, and much more.
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Carter Jensen - Senior Manager of Global Commerce (DTC) at General Mills
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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