How Commerce, Creator, & Consumer Brands Are Built

Scott Crumrine is the founder & CEO of Guava Family, a company that specializes in designing and manufacturing gear for new parents.

Mustafa Saeed is a growth marketer and co-founder of Paul Street - an affiliate marketing firm that works with some of the largest brands in e-commerce. Mustafa joins Ramon & Blaine to walk us through the key strategies and tactics brands can implement to grow profitably through affiliate marketing. From screening and selecting high-quality affiliates to creating customized landing pages and developing compelling content, don’t miss out on the strategies behind this often overlooked growth channel.

Mina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency.

Meghana Dhar is a tech advisor and investor passionate about creators, brands, social media, and commerce. With a background in big tech, she worked at Ebay where she discovered her love for e-commerce, marketplaces, and direct-to-consumer (DTC) business models. Meghana's strategic expertise led her to become an advisor to the CEO during the spin-off of PayPal. She later served as the head of shopping partnerships at Instagram, witnessing its growth from inception. Recently, she held the position of global head of partnerships at Snap, accumulating valuable experiences in social commerce.

Victor Guardiola and Jordan Hicks are the co-founders of Bawi. With a passion for entrepreneurship, they turned their vision of creating ready-to-drink agua frescas into a reality. From testing their products at farmers markets to securing distribution in over 600 stores nationally, Victor and Jordan continue to grow their brand and bring refreshing beverages to consumers nationwide.

Meghan Higney is the founder of Message, a innovative slide sandal brand. With a background in private equity investing, Meghan then served as President & COO of True Botanicals. She is advisor to several brands is extremely versed at all levels of operation within consumer brands.

On this episode of DTC pod, Blaine & Ramon break the latest news and analysis in the consumer & commerce space, with some in depth breakdowns.

Mike Xhaxho, an Albanian-American entrepreneur, started his career in finance and investment banking. After leaving finance, he created one of the first creator led fitness app business, which he scaled and sold, before finding his way into e-commerce and importing rattan bags. In 2020, he noticed a whitespace in the market around hydration products, and Waterboy was born.

Jordan West is a successful entrepreneur, owner of multiple brands, agency owner at upGrowth Commerce, and host of fellow e-commerce podcast Secrets To Scaling Your E-commerce Brand . With his expertise in digital advertising and e-commerce, Jordan has a background in growing brands, navigating advertising platforms, and understanding customer psychology.

Liz Giorgi is the co-founder and CEO of soona, a platform that specializes in creating visual content for Ecommerce. With a background in television editing for networks like CNN and PBS, Liz transitioned into the world of digital video content creation in 2013. After successfully running her own production company, she sold it in 2019 to focus on the opportunity with soona. Liz recognized the need for affordable and high-quality product photography in the Ecommerce industry and has since helped shoot 5 million Ecommerce assets and onboarded 15,000 merchants onto the soona platform.