How Commerce, Creator, & Consumer Brands Are Built

Sam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multiple high-profile startups, from household consumer brands like Allbirds, Casper, Birchbox, Barkbox, to fintech/blockchain bets like Robinhood, Solana, and popular SaaS companies like Airtable, Front, and Slack to name a few.

Jimmy Farley runs one of the largest communities of TikTok creators - Creator's Corner. After launching a 7 figure brand himself on TikTok, he built a community of 200+ of the the best creators on TikTok who push each other to make brands go viral in a scalable and repeatable fashion. Jimmy drops all his tips on what it takes to scale a viral content engine in this episode of the pod.

Jeff Byers is the Co-founder and CEO at Momentous, a human performance company dedicated creating no-compromise products and tools that support the endless improvement of personal performance. Momentous has partnered with leading scientists like Dr. Andrew Huberman, Dr. Stacy Sims, and Dr. Andy Galpin to build the modern platform for health and human performance. Prior to starting Momentous, Jeff played professionally in the NFL.

Mikey Taylor is a seasoned entrepreneur, real estate investor, and politician who emerged from the world of professional skateboarding. Mikey is the co-founder and the current President and Managing principal of Commune Capital, a private equity real estate investment firm. He famously co-founded Saint Archer Brewing Company - a craft beer company, as well as Sovrn Skateboards.

Ben Sharf is the Co-founder of Platter, a storefront accelerator for Shopify brands, uniting all the highest converting apps and widgets into a single platform. Prior to starting Platter, Ben worked at GoPuff, specializing in collaborating in last mile delivery for major e-commerce & CPG brands.

Moe Hayek is an entrepreneur and multi-brand owner, and current operating partner at the Limitless pill. His expertise is in operations, growth, scaling viral content, tiktok shop, and brand strategy around leveraging emerging trends and market tailwinds.

William Gasner is the Co-Founder and Chief Marketing Officer at Stack Influence, a company that offers automation services to brands and micro influences on a scale of hundreds to thousands of promotions monthly. In this episode, we'll touch on the importance of understanding your brand's data before entering into influencer marketing campaigns, the relevance of creative campaigns, and how to navigate the challenges tied to direct attribution for influencer marketing. We discuss organic content halo effects, and the role of micro and niche creators across the main distribution platforms of Instagram, TikTok, and YouTube shorts.

Jessica Young is the founder of Bubblegoods, an online marketplace that aims to support emerging healthy food brands by providing them with a direct channel to consumers. In this episode, Jessica shares her journey from working in fine dining to revolutionizing the food distribution landscape. Get ready to learn about Bubble Goods' mission, their innovative marketplace, and how they are connecting customers with the best natural food and beverage brands.

Jeremy Barbara is the head of influencer marketing at Sundays, a highly successful direct-to-consumer dog food brand. Previously he led influencer at SeatGeek. In this episode, we'll learn about the advantages of YouTube for influencer marketing, how to identify the right creators to work with, and how to create unique and engaging collaborations that result in profits.

Paul Jarrett is a logistics expert and the co-founder of a major 3PL that focuses on unlocking a brand's potential through logistics.In this episode, Blaine and Paul dive into the challenges of scaling a small business, the often overlooked aspects of running an ecommerce brand, and the crucial role that logistics plays in the success of direct-to-consumer companies.