[DTC POD Ep. 113] - Breaking down winning TikTok strategies from brands crushing it on the video platform

March 1, 2022
1
 MIN
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Guest Bio
  1. “The strategy that's been gaining more traction recently is engaging brand created content.” @jadesai94 #DTCPO
  2. “Accounts creating content around their domain of expertise creates views and followers that translates over into an owned audience” @jadesai94 #DTCPOD

We Speak About:

  • [00:42] Jay shares a resource on fastest growing brands on TikTok
  • [01:45] Brand content strategies
  • [03:05] Which strategies are gaining and losing traction
  • [04:23] Brand categories leading the way on TikTok
  • [05:50] Translating an analysis on TikTok brands

A behind the scenes look at the top eCommerce brands on TikTok

Online brand promotion offers the advantage of exposing your brand to a wide variety of demographics at a low cost, and TikTok is one of many media outlets that can provide this.

Jay discusses an analysis of the top 50 brands growing on TikTok and their strategies used to achieve growth.

Key takeaways include what strategies are gaining and losing traction, and what methods are gaining a high turnover rate for followers.

Stay tuned as Jay dives into the different categories of brands and which ones are dominating the social media platform.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Nextbrand Substack: https://nexttbrand.substack.com/

Nextbrand website: https://www.nexttbrand.com/

Spreadsheet with top 50 brands on TikTok: https://docs.google.com/spreadsheets/d/1nvdoNCOygpwIN4j5IB48qlIfKsCVsxZbGqpBdhuJQzM/edit#gid=422642932

Episode Transcript & Castmagic Chat

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.