Plug up leaks in your eCommerce fuel with these Google Tag Manager tips.
In this episode, Jay is joined by Brad Redding, Co-Founder of Elevar.
Elevar is a platform that helps eCommerce brands better understand their marketing analytics through automation.
In this podcast, Brad walks us through some common errors in Google Tag Manager for eCommerce brands and what are the most important events to track for.
He also discusses events that can help move the needle for brands.
One interesting feature of Google Tag Manager is tracking coupon codes across pages. This could be especially useful for users using creators and influencers like the ones on Trend.
For more information on Elevar, visit: https://www.getelevar.com/.
To download Elevar’s chrome extension for GTM tagging check out: https://chrome.google.com/webstore/detail/elevar-gtm-event-builder/aanpkkmackhljjnbcopdoidpdjngfooc?hl=en-US
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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