- “People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD
- “Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPOD
We Speak About:
- [00:44] Breaking down GrooveLife’s segmenting email strategy
- [03:29] Not Pot’s pre- purchase SMS strategy
Steal this email from GrooveLife and this direct SMS strategy from Not Pot
In today’s episode of fantastic emails and texts, we’re looking at content from GrooveLife and Not Pot
GrooveLife is a brand that stands out for producing top-of-the-line active lifestyle accessories, while Not Pot develops vegan CBD products.
GrooveLife sends out a great email that segments their users and prevents unsubscribes while Not Pot has SMS strategy that sets expectations and curates loyal followers.
Stay tuned as we dive into an awesome email from GrooveLife and an informative SMS strategy from Not Pot .
If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
Mentioned Links:
GrooveLife’s opt-out email: https://twitter.com/BryantGarvin/status/1386820671271882752
Not Pot’s strong SMS strategy: https://blueprint.store/post/5-food-beverage-brands-killing-it-with-sms-marketing
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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