#300 - Mikey Taylor - How A Professional Skateboarder Landed A $100M Exit Through Content

January 16, 2024
1
 MIN
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Guest Name:
Mikey Taylor
Role:
Co Founder @ Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni Intelligence
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Guest Bio
Mikey Taylor is a seasoned entrepreneur, real estate investor, and politician who emerged from the world of professional skateboarding. Mikey is the co-founder and the current President and Managing principal of Commune Capital, a private equity real estate investment firm. He famously co-founded Saint Archer Brewing Company - a craft beer company, as well as Sovrn Skateboards.

EPISODE SUMMARY

Mikey Taylor is a seasoned entrepreneur, real estate investor, and politician who emerged from the world of professional skateboarding. Mikey is the co-founder and the current President and Managing principal of Commune Capital, a private equity real estate investment firm. He famously co-founded Saint Archer Brewing Company - a craft beer company, as well as Sovrn Skateboards. In this episode, we talked how he transition from a professional skateboarder to a boundary-pushing entrepreneur -- and how he built a content engine to propel his craft beer to a 9 figure exit.

EPISODE NOTES

Episode brought to you by More Staffing & Capital One
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On this episode of DTC pod we cover:
1. Introduction to Mikey Taylor
2. Building Saint Archer
3. Growth and Sale of the Brewery
4. Going Against Convention
5. Mikey Taylor's Content Creation Workflow
6. Leveraging Social Media for Business Goals
7. Renting vs. Buying: A Financial Perspective
8. Success Factors: Obsession and Discipline over Talent

Timestamps
00:00 Learning negotiation, creators seek longer-term contracts.
08:24 Attracted to skaters who own business. Beer.
09:50 Discussing action sports led to creating beer.
14:17 In 2011, the idea of using Instagram.
15:55 Successful marketing gimmick disrupted industry and accelerated growth.
20:50 Creating content from personal experiences and relevant news.
23:20 Visiting Patrick's impressive studio, feeling inadequate.
27:29 Maximize monetization by leveraging network and community.
30:27 Expanding content across various platforms, facing challenges.
32:49 Private equity real estate firm offers investments.
35:30 Identifying opportunities in converting vacant malls.
40:53 Embracing small town roots, striving for change.
44:03 Founder discusses challenges of remote work environment.
46:07 Consider factors and goals before homeownership decision.
49:20 Value in frustration and drive for greatness.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni Intelligence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic

Episode Transcript & Castmagic Chat

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.