Mikey Taylor is a seasoned entrepreneur, real estate investor, and politician who emerged from the world of professional skateboarding. Mikey is the co-founder and the current President and Managing principal of Commune Capital, a private equity real estate investment firm. He famously co-founded Saint Archer Brewing Company - a craft beer company, as well as Sovrn Skateboards. In this episode, we talked how he transition from a professional skateboarder to a boundary-pushing entrepreneur -- and how he built a content engine to propel his craft beer to a 9 figure exit.
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On this episode of DTC pod we cover:
1. Introduction to Mikey Taylor
2. Building Saint Archer
3. Growth and Sale of the Brewery
4. Going Against Convention
5. Mikey Taylor's Content Creation Workflow
6. Leveraging Social Media for Business Goals
7. Renting vs. Buying: A Financial Perspective
8. Success Factors: Obsession and Discipline over Talent
Timestamps
00:00 Learning negotiation, creators seek longer-term contracts.
08:24 Attracted to skaters who own business. Beer.
09:50 Discussing action sports led to creating beer.
14:17 In 2011, the idea of using Instagram.
15:55 Successful marketing gimmick disrupted industry and accelerated growth.
20:50 Creating content from personal experiences and relevant news.
23:20 Visiting Patrick's impressive studio, feeling inadequate.
27:29 Maximize monetization by leveraging network and community.
30:27 Expanding content across various platforms, facing challenges.
32:49 Private equity real estate firm offers investments.
35:30 Identifying opportunities in converting vacant malls.
40:53 Embracing small town roots, striving for change.
44:03 Founder discusses challenges of remote work environment.
46:07 Consider factors and goals before homeownership decision.
49:20 Value in frustration and drive for greatness.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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• #219 JT Barnett: The TikTok Masterclass For Brands
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• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Mikey Taylor - Co Founder at Commune Capital, Saint Archer Brewery, Sovrn Skateboards, & Avni Intelligence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic