EPISODE SUMMARY

William Gasner is the Co-Founder and Chief Marketing Officer at Stack Influence, a company that offers automation services to brands and micro influences on a scale of hundreds to thousands of promotions monthly. In this episode, we'll touch on the importance of understanding your brand's data before entering into influencer marketing campaigns, the relevance of creative campaigns, and how to navigate the challenges tied to direct attribution for influencer marketing. We discuss organic content halo effects, and the role of micro and niche creators across the main distribution platforms of Instagram, TikTok, and YouTube shorts.

EPISODE NOTES

Episode brought to you by More Staffing & Capital One
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On this episode of DTC pod we cover:
1. Introduction of Guest: William Gasner
2. Concept of Micro-Influencer Marketing
3. Importance of Data Analysis in Influencer Marketing
4. The Role of Stack Influence
5. Influencer-Brand Collaboration Strategies
6. Potential Challenges in Influencer Marketing
7. Future Predictions and Social Media Trends

Timestamps
03:18 Smaller creators provided cost-effective marketing solutions.
07:41 Platforms expand influencer markets, management solutions emerge.
10:13 Authentic brand representation through product compensation model.
14:32 Building brand momentum is crucial for creators.
17:43 Setting expectations, volume over obsessing, multi-platform challenges.
22:41 Early brand content strategy: test, validate, scale.
24:28 Influencer marketing and positive branding are crucial.
27:02 Managing creators varies from handholding to autonomy.
31:02 Oatley's genius ad went viral with ping-pong.
36:33 Analyze data, control experiments, avoid simultaneous initiatives.
39:02 Halo effect leads to replicated, influential content.
41:56 Organic content gains trust, but ads deter buyers.
45:54 QVC essential in US, influencer evolution, social commerce.
47:42 Stackinfluence.com: Find us on all socials. Email.

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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William Gasner - Co-Founder & Chief Marketing Officer at Stack Influence
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic