Episode Summary

Meghan Higney is the founder of Message, a innovative slide sandal brand. With a background in private equity investing, Meghan then served as President & COO of True Botanicals. She is advisor to several brands is extremely versed at all levels of operation within consumer brands.

Episode Notes

On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opportunity to create something new.

We cover:

1. Gap in Slide Sandal Market

2. Background in Finance and Investing

3. Key Insights as An Operator

4. Unique Angel Investor and Evergreen Fund

5. True Botanicals Experience and Success

6. Building Direct-to-Consumer First

7. Utilizing Influencer Relationships for Growth

Episode Timestamps:

04:01 Meghan Higney's transition from finance to brand building.

06:46 Discussing angel investor's support and focus on longevity.

09:25 True Botanicals' success and marketing strategy evolution.

15:01 Meghan's transition from finance to footwear passion.

20:24 Key to success: growth, creativity, people operations.

23:33 Comparing beauty and food industries' supply chain challenges.

29:04 Journey to build best performance sandals.

37:26 Discussing footwear production in Porto, Portugal.

42:48 Reflecting on financial investments and business growth.

48:17 Aiming for sustainable profitability and strategic growth.

51:59 Anticipating brand's growth and requesting social media info.

Episode brought to you by Trend & Finaloop.

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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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Meghan Higney - Founder of Message
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

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