#275: Tui Allen - How To Build Great Products

May 16, 2023
1
 MIN
Shorts on social
Listen on every platform !
Apple Podcast Icon - Radio Webflow TemplateSpotify Icon- Radio Webflow Template
Guest Name:
Tui Allen
Role:
Head of Product
Category:
Speciality:
Company Name:
Ampla
Revenue Stage:
Following:
Guest Bio
Tui Allen is a world renowned product builder. She's the head of product & design at Ampla, and before led Shopify's Capital & Financial Services initiatives. She's an expert in solving customer problems, removing friction, and leading teams, and aligning on product strategy.

Episode Summary

Tui Allen is a world renowned product builder. She's the head of product & design at Ampla, and before led Shopify's Capital & Financial Services initiatives. She's an expert in solving customer problems, removing friction, and leading teams, and aligning on product strategy.

Episode Notes

On this episode of DTC POD, Tui joins Blaine & Ramon to talk about transforming traditional financing options for brands in the CPG space. Her focus at Ampla is creating purpose-built financial products that prioritize trust, partnership, simplicity, and speed/innovation. Tui discusses the importance of aligning around a company's mission and vision and the need to be intentional about channels required to scale and achieve success.


We cover:

Customer empathy and market understanding

Omnichannel solutions for brands

Building and scaling physical products

Long-term planning and KPI tracking

Challenges in CPG industry

Tools and ecosystem for CPG businesses

Episode Highlights


[00:03:46] Ampla: Omnichannel solution with funding and tools.

[00:10:49] Ampla: Analytics and insights for better decisions.

[00:13:52] Shopify lacks depth, Amplin offers comprehensive capital.

[00:18:31] Vision, intention, and planning key to success.

[00:21:12] Ampla simplifies B2B commerce, removes business overheads.

[00:25:22] Ampla's suite of financial products for CPG and brands.

[00:28:54] Ampla: Trust, partnership, simplicity, and agility.

[00:33:54] Alignment, strategy, measurement, and involving customers crucial.

[00:38:59] Balancing innovation and focus.

[00:41:40] Ampla: AI, competitive interest rates, modernizing supply chain.


Shownotes powered by Castmagic


P.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!

Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok

Tui Allen - Head of Product at Ampla
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

Episode Transcript & Castmagic Chat

John Carter - Radio Webflow Template
Ramon Berrios
Founder and CEO at Trend
Facebook Icon - Radio Webflow TemplateTwitter Icon - Radio Webflow TemplateInstagram Icon - Radio Webflow Template

Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

John Carter - Radio Webflow Template
Blaine
Co-Founded Seated,COO at Omnipanel
Facebook Icon - Radio Webflow TemplateTwitter Icon - Radio Webflow TemplateInstagram Icon - Radio Webflow Template

Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.