#256 - Zawwar Khan: Building Creator Led Brands 101

January 24, 2023

1

MIN

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Guest Name:

Zawwar Khan

Role:

Founder

Category:

Speciality:

Company Name:

Rel Brands

Revenue Stage:

1-10M

Following:

1-10M

Guest Bio

Zawwar Khan is the founder of Rel Brands, where he helps creators and youtubers from 2-20 Million subscribers ideate, manufacture, and scale CPG brands. Previously, Zawwar co-led and launched new consumer products for billion dollar brands like Doritos, Cheetos, and Olay, featuring product launches taking place on the Grammys and Super Bowl stages with talents like Lil Nas X, Post Malone, Matthew McConaughey, and Mila Kunis.

Episode Summary

Zawwar Khan is the founder of Rel Brands, where he helps creators and youtubers from 2-20 Million subscribers ideate, manufacture, and scale CPG brands. Previously, Zawwar co-led and launched new consumer products for billion dollar brands like Doritos, Cheetos, and Olay, featuring product launches taking place on the Grammys and Super Bowl stages with talents like Lil Nas X, Post Malone, Matthew McConaughey, and Mila Kunis.

Episode Notes

On this episode of DTC Pod, Zawwar joins Blaine & Ramon to talk about the intersection of creators and commerce and how the most successful creator brands are built. We cover brand management at P&G, developing brand strategies, the three types of creator archetypes, how each creator type lends it self to brand creation, aligning products with a creator, how to create buzz around a product, different outlets for creators to monetize, creator owned brands versus endorsements, successful outcomes, where the creator economy is moving, hot takes, predictions for 2023, and more.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Zawwar Khan - Founder of Rel Brands
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

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Episode Transcript & Castmagic Chat

Ramon Berrios

Founder and CEO at Trend

Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

Blaine

Co-Founded Seated,COO at Omnipanel

Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.