Episode Summary

Victoria Eisner is the co-founder of Glamsquad, the beauty services marketplace started in New York City in 2013 which offers in-home hair, makeup, and nail services in several locations in the United States, and has since grown to include products, and new service verticals. The service started as a marketplace connecting beauty professionals with customers looking for at home blow-outs and other services.

Episode Notes

On this episode of DTC Pod, Victoria joins Blaine to talk about building marketplaces from the ground up. They explore topics like getting your first customers, how to build out the supply side of the marketplace, building early demand, challenges matching supply to demand, how to launch new markets, starting a marketplace in NYC, keeping the flywheel going, transformation through company growth, and much more.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

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• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Victoria Eisner - Co-founder of Glamsquad
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated

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