Episode Summary
Chelsea Schulz is the Director of Acquisition & Growth for Ettitude, a fast growing bedding brand which makes sustainable products from bamboo. Prior to joining Ettitude, Chelsea ran growth for LegalZoom & Match.com.
Episode Notes
On this episode of DTC Pod, Chelsea joins Blaine & Ramon for a crash course on growth. They talk about setting up your growth engine, working from a source of truth, picking the right channels for your brand, how to think about metrics, google ads & shopping, important updates coming to google analytics (GA4), keeping acquisition & retention in lock step, ad performance across channels, podcast advertising, generating content for organic growth & ad platforms, and more.
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Chelsea Schulz - Director of Acquisition & Growth for Ettitude
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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