#195 - Chaz Zayed & Emmit Flynn, Awful Cloth: Getting Celebs to Authentically Promote Your Brand
EPISODE SUMMARY
Awful Cloth was founded by Chaz Zayed and Emmit Flynn while they were in college at Indiana University and Fordham. Awful Cloth blew up on TikTok after Charli D’Amelio was seen wearing it in several of her videos. Since then Awful Cloth has become an influencer and celebrity favorite and has been worn by Dave Portnoy (Barstool founder), DJ Dillon Francis, Avani Gregg, and Bryce Hall.
EPISODE NOTES
On this episode of DTC Pod, Blaine & Ramon chat with Chaz Zayed and Emmit Flynn about how they started Awful Cloth in their dorm room and grew it into a viral brand, collaborating with Barstool on a hoodie, why they’ve seen so much success with influencers (side note: they’ve never paid any influencer to wear their hoodie!), and their plans to grow the brand.
EPISODE HIGHLIGHTS
2:06 - 7:59 The Start of Awful Cloth
15:30 - 18:46 Entrepreneurial Mindset from Day 1
19:34 - 23:38 Going Viral
24:32 - 26:19 Influencer Marketing
27:15 - 30:22 Barstool Collab
31:19 - 36:16 Reaching out to Influencers
37:07 - 41:15 The Challenges of Entrepreneurship
42:19 - 46:39 Working on Awful Cloth’s Website
47:01 - 54:49 Future Collabs
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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