EPISODE SUMMARY
If you have TikTok, you’ve likely heard of Tabs Chocolate, a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver.
EPISODE NOTES
Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch.
2:05 - 8:24 Entrepreneur Background
17:58 - 19:27 Getting Started with Tabs
24:05 - 27:33 Finding the Right Channel
28:44 - 31:29 Working with Influencers
32:55 - 37:22 Content / Social Strategy
38:43 - 42:49 Designing for TikTok
51:01 - 51:42 Bootstrapped
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Jake Lewin & Oliver Brocato- Founders of Tabs Chocolate
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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