[DTC POD Ep. 183] - Chris Bernard, Mindright: How to partner your DTC brand with celebrities

April 14, 2022
1
 MIN
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Guest Bio

EPISODE SUMMARY

Chris Bernard AKA “Bernie” is the founder of the plant-based protein bar Mindright. Bernie developed Mindright in the Dyrdek Machine (Rob Dyrdek’s venture studio).

EPISODE NOTES

Chris Bernard AKA “Bernie” joins Blaine and Ramon to discuss Mindright and working with Rob Dyrdek, learning from previous business mistakes of growing too fast, the importance of building your brand’s community before utilizing celebrity ambassadors, how TikTok is helping Mindright grow, and more.

Buff Bake 2:07 -3:03

Story behind Mindright 6:44 - 10:12

Pitching to Rob Dyrdek 11:03 - 14:12

Celebrity investors 16:35 - 17:33

Leveraging celebrity investors 18:19 - 19:42

Getting into retail 22:31 - 24:01

Brand ambassadors and influencers 24:34 - 26:27

Building the team 30:14 - 32:15

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

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Chris Bernard- CEO of Mindright

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel

Episode Transcript & Castmagic Chat

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Ramon Berrios
Founder and CEO at Trend
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Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.

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Blaine
Co-Founded Seated,COO at Omnipanel
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Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.