EPISODE SUMMARY
Lindsay McCormick started Bite, a zero-waste toothpaste tablet, with $6,000 dollars in 2016. Six years later, Bite is a multi-product zero-waste company that’s redesigned moisturizer, deodorant, teeth whiteners, dental floss, and toothbrushes. Lindsay joins DTC Pod and discusses the early days of Bite and making the tablets in her living room, going to events to get product into the right people’s hands, overcoming nerves when you’re selling and conducting cold outreach, going on Sharktank and turning down an offer, building a bootstrapped business, and tips to improve your pitch.
EPISODE NOTES
Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark Cuban and Kevin O'Leary. Bite has experienced tremendous growth and continues to be completely bootstrapped and profitable.
9:18-10:12 Visualizing facts
11:03-11:45 Pretend your pitching to the sharks
22:28-23:03 Talking to your customers
25:33-26:23 Pitching your product in-person to consumer
45:50-46:41 Start super niche then expand
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Lindsay McCormick - CEO and Founder of Bite
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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