EPISODE SUMMARY
Vlad Vukicevic is a seasoned entrepreneur who knows his way around the startup scene. He previously founded Meural (acq. by Netgear) and RocketHub (acq. by EFactor). His latest venture is Better & Better, a better-for-you vitamin infused toothpaste.
EPISODE NOTES
Better & Better recently raised a $4M seed round, Blaine and Ramon got the chance to talk to Vlad in-depth about his entrepreneurial journey, the difficulty of pitching a DTC product in a trend-driven VC climate (note: many investors are interested in investing crypto, NFTs, traditional SaaS, etc), competing against legacy brands like Colgate, using customer feedback to relaunch SKUs, and more!
RocketHub and Meural 3:08 - 7:20
Inspiration behind Better & Better 7:47 - 10:51
Proof of concept 12:05 - 14:13
Pitching a DTC to VC 14:34 - 15:33
Better & Better seed investors 15:36 - 16:47
The questions VC’s ask 17:55 - 21:30
Advisors, prototypes, and employees 27:24 - 30:34
Decreasing CAC for Better Better 32:37 - 33:23
Bottom-up pitch vs. Top-down pitch 33:24 - 35:57
Challenging legacy brands 41:15 - 43:26
Improving the product 49:13 - 50:55
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Vlad Vukicevic - CEO Better & Better
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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