EPISODE SUMMARY
Endur, an athletic-wear brand that makes performance socks, was founded by Rob Fraser (former professional mountain biker) in 2016. Endur is a proud, boot-strapped brand that has grown into $10M brand.
EPISODE NOTES
Rob Fraser, CEO of Endur, chats with Blaine and Ramon about how his career as an athlete enabled him to succeed as an entrepreneur and taught him the value of persistence, determination, and the ability to overcome failure. As an entrepreneur of a multi-million dollar brand, Rob discusses the power of bootstrapping & being scrappy (i.e., hitting the pavement & selling directly to customers, getting in-person customer feedback and transferring those learning to the online customer experience), creating a unique business model that allows endur to white-labels socks, maintain cashflow & reinvest that cash into endur or inline inventory, the power of ambassador programs, and how COVID propelled endur to new heights.
Being an athlete… 0:56
From athlete to entrepreneur… 7:30 - 10:19
COVID’s effect on Endur 12:23 - 15:43
Avoiding analysis paralysis 16:47 - 17:13
Hitting the pavement 17:19 - 21:04
Website tips 21:53 - 23:29
Brand ambassador program 23:52 - 24:31
Identifying brand super powers 25:00 - 27:39
Making the first million 28:55 - 30:34
The changes after one million 30:36 - 33:16
Relentless pursuit of the mission 36:42 - 39:29
Endur’s unique business model 39:47 - 43:22
M&A 46:16 - 47:41
Working in the office 51:13 - 52:07
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Rob Fraser - CEO & Founder of Endur
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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