EPISODE SUMMARY
David joins us at DTC Pod to discuss how working at Shopify gave him a solid understanding of e-commerce that he was able to apply to Bushbalm, finding product-market fit, how positioning products as 2-step/ 3-step routines was key to growing AOV, testing features & products on Bushbalm’s website, and more.
EPISODE NOTES
David Gaylord has had a multifaceted career in ecommerce. He started at Shopify in 2015 as a customer success agent, became an Ops Lead in the Office of the COO in 2020, and a Permanent Merchant in Residence in 2021 where he uses his knowledge & experience founding Bushbalm - a natural skincare brand focused solely on the bikini line - to inspire and advise aspiring entrepreneurs. David joins Blaine Bolus and Ramon Berrios at the DTC Pod and tells us what it’s like navigating the world of ecommerce.
Rising through the ranks at Shopify 3:54
Resources to learn about business 14:56
How Bushbalm increased AOV 20:21
Testing out subscriptions 29:21
Getting customer feedback 32:51
Advice on starting a DTC business today 35:29
The anatomy of DTC 43:42
Managing ads for wholesale/ retail channels 46:19
Finding success in waxing salons 48:18
Expanding the team 51:41
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David Gaylord - CEO of bushbalm
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel
Episode Transcript & Castmagic Chat
Ramon has Co-Founded Trend. It is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with new, innovative companies that are changing the game.
Blaine Bolus is the Co-Founder of OmniPanel, the first software platform connecting CX & Internal teams.OmniPanel, backed by top Silicon Valley VCs, is building software infrastructure that powers cross-functional work, in an industry projected to be a $641 Billion Market in 2022.
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